Moving on to Content-and Goals

Moving on to Goals and Objectives. Great meeting Sunday. Thanks everyone for the input. I m excited about the next step.

Bob-Love the new content post. I'm studying up on what a good website content is and learning everyday. Thanks for this post.

Here is a great website found today: It might be a possibility to link our e-marketing to this website as a great TOOL.
http://hawaiifoods.hawaii.edu/links.asp.

You can look up any food found in Hawaii and get the recipes for it and find the nutritional facts. We may be able to use it as a “link” or better later on.

Goals and Objectives: Random thoughts about our Goals and Objectives.
Time Allotment: Good idea Daniela of a 6 month assessable goal after our targeted launch date. I’m still wondering too if 5000 (2%) users in 6 months is a good target or if Bob is right….we will only hit 500? It would be nice to know the amount of internet users in Hawaii or the amount of users who dial in health industry in Hawaii per day.

Non-profit structure: Also, I went to the YMCA Oahu website and couldn’t find any non-company-related links on this website except corporate sponsors so I’m wondering if, because of public funding, outside links are limited for legal reasons and/or simply for competitive reasons? Alana and Jared, what is required for us to be able to link to someone like YMCA? Do they need to approve us?

Just wondering what the rules (limits and liabilities) of e-marketing are when funding is not-for-profit. I think that since we all agree one of our weaknesses is not understanding non-profit business, we can do outreach to friends and family about some of the reasons for and limitations.

User numbers: Looking for any kind of metrics here-for example, the YMCA of Oahu –provides many types of brick and mortar services including fitness and health classes. They had a total budget (2009) in the range of 26 million and their expenses for exercise classes was under 7 million which included paying for hundreds of teachers/coaches. The user count for the fitness classes was approximately 21,500 persons in Oahu. As one of the largest fitness class providers in Hawaii, this seems like a good start for indexing exercise class usage.

They also reported 100,000 in t-shirt and gear sales-or about $5.00 per user. They took in about 4 million in other sales (camp, rental fees, other) 5.5 million in govt. grants, 1.5 million in other grants, 18 million in service revenue (dues, fees, exercise classes etc…) 1 million in contributions and $35,000 in fundraising. I thought this was an interesting report in terms of how much money there is in this type of business. As for expenses, they had 780,000 in administration and board member fees. Looks like my guess of 140,000-240,000 for four person administration may be on the high side. Perhaps two administrators can work ½ time and salaries will be smaller than first estimated.

Legal restrictions: I guess I will be reading more about Non-profit legal terms. I was happy to be reminded that if we intend to be a non-profit, we will have to follow the federal tax exempt rules regarding monetizing and collecting funds.

Fund raising: I did find two sources today which indicated that there is no such thing as fundraising in the typical way for Obesity as the public perception of Obesity is very negative and most people do not see this as a disease but as the fault of the person afflicted. Even people working in medicine have been polled as saying the Obese are less competent, unattractive, lazy, slothful and have no self-control. The only group to gain fundraising monies are groups involved in Childhood Obesity.