The Cost of In-bound Marketing

http://www.inboundsales.net/blog/bid/21462/How-Much-Does-it-Cost-to-Do-Inbound-Marketing

Bottom Line:

Routine Inbound Marketing: $9,450 per month
Special Projects: $2,000 - $10,000 per month
Budget Range: $115,400 - $200,000 per year

You could also work with an inbound marketing agency to package these services and be close to the $100,000+ range for a complete package.

There is also the option of trying to develop your own inbound marketing team.  Three things to consider include:

1. Planning and Strategy - Do you have the expertise to do this, or do you need to hire a consultant? Do you have a social media policy in place? When do you plan to start? If you're already active in inbound marketing, where do you go from here?
2. Hiring - Who's going to manage the operation? Do you have one or more experienced bloggers? Can they blog several times a week with an eye/aim towards improving SEO results? What about social networking? Do you have a team ready to engage, promote and monitor social media every day? What about putting together Facebook and Twitter campaigns? What about creating graphics and video for your inbound marketing blogs and campaigns? Somebody needs to analyze the results and make recommendations for new content and new strategies. People with these skill sets can be expensive.
3. Fixed costs - Do you have an inbound-marketing-ready website, complete with blog, calls-to-action, landing pages, seo tools, analytics and reporting? You can do these things piecemeal, but what's the labour cost of compiling and analyzing results from diverse sources? If you purchase an integrated solution, like HubSpot, there's a monthly cost associated with the license. If you use other for-fee resources for webinar, video hosting, video production, or podcasting, you must figure those into your budget as well.

Alternative Solutions:
You may find that it's less expensive to at least start with an inbound marketing agency, build up your current team's experience with time, and avoid new hires. 

You could consider a scaled-back program, start with blogging and gradually build from there as budget allows.