Attempts to Goal us down and Objectify us

Thanks Bob for your great comments and ideas and the follow up posts by Danielle and Brandy. I thought I would say how relieved I am that everyone is re-thinking our project and which direction we are heading. I have been so confused jumping from business plan to marketing plan to On-line launch plan and back again to our reading notes. I decided for tomorrow’s discussion to list below some generic goals anyway. I think that taking this from class notes, it may help us to pare down. They are non-specific to any program we might choose.

Vote of confidence: Wordpress? Not sure, but happy to go with a smaller more realistic goal. I love the idea that our presentation might actually be a doable project. Check out how I've monitized my blog...I'm sure you've noticed and I've added a survey poll today and our Hot hula video as well as a video bar from Youtube which has a variety of exercise videos. I'm voting that we make our presentation via blogger since we can have most of our ideas illuminated by this platform. But, vote on my survey to add your opinion!

Doubling down on Brandy’s concept that time is slipping away and it’s time to start making slides and getting our presentation together. I think we need to come away this weekend with a clear idea of what our presentation looks like. On that note I will start putting together my ideas for the "LOOK" and feel of our project so far. Hope my goals below might launch more conversation tomorrow. Hoping to calm my frustration that I'm not farther along with this project yet.

Goals and Objectives:

1.Improve quality of current online services-distinctive design; keep it simple, access not abundance, legibility, coherence, promise of more to come.
2. Provide quality online tech help-at minimum a contact address and phone number/email.
3. Branding-Name and a LOGO with High product quality-faster to load, good content and most expedient way to deliver the message (information links?).
4. Web server size adequate and available 24/7-use of Blogger is free or we could look into a Word press, Web quest or Elluminate platform.
5. Customer service provided 24/7-email links?
6. Superior website content provided-Providing links to the best of the best in Hawaii?
7. Value for the partners (us)-How does it serve us? Will we be proud to stand behind the plan?
8. Online innovation-Something not currently available in Hawaii?
9. Improvement on CRM?
10. Successful penetration to new markets-if this type of information gathering hasn’t been done before at the local level it could be innovative?
11. Surveys/newsletters/email use permissions-at minimum list of customers and purchase behavior and contact information.
12. Customer interaction -comments, customer service, postings, profile, pictures.
13. Software downloads
14. Metrics to tell how long customer was on-line, which pages wer used, frequency-cookies
15. Sweepstakes or coupon offers? Get our delivery links to cooperate with offers?
16. Building community-connectivity to larger networks gives us credibility?
17. Pod casting-downloading our in-house information? We offer to videotape classes into short 1.5 minute live streaming events.
18. Video training for use of our links?
19. How to monetize- Advertising sales and/or Amazon Google ads? Online virtual store? Video links?
20. Connectivity to social media using all relevant modes.

**Based on Bob’s idea I found a sample informational page, which has nothing to do with our topic, but is put out by the county of Kauai. It is nothing more than a list of html links to great places and things to do on Kauai-with very little content which actually changes. Only the links change? Meant for the first time Google hit, they have a nice logo and a cover paragraph, a few words about the island, but basically they sell advertising and provide links to content on other pages made by other people. Is this what we might be aiming for with just a little more pizzazz and perhaps a bit more content? Just wondering if this is the doable goal Bob is looking for? http://www.kauaigov.org/