Simple Goals for our Blog-hoping to post more elaborate goals later.
A smaller version of a website-easy to update and doesn't require complicated code.
1. Make it's brand same as website or facebook.
2. Make colors same and presentation the same
3. Post content here as it is easier and faster to create than a website and everyone can add relevant posts.
4. Use video bars to accent our exercise goals
5. Use polls to keep people engaged.
6. Upload photos easily
7. Multiple users can amend with no IT skills.
8. Add twitter, linkedin and facebook links and other social marketing links easily.
9. Upload other Obesity links -see my emarketing daily posts.
10. Send all traffic here when new posts are added.
(see other reasons below)
Drive Market to our business: Thinking about how to use the blog and how we would use this in our e-marketing plan. I have started reading all of the links in the article below and trying to understand how to use the blog to increase potential and market share. I have created the link to the original article because I have yet to figure out how you actually imbed link code to the blogs? Bob, Jared? Can you help me?
See the following link for credit for the materials pasted here.
http://sbinformation.about.com/cs/ecommerce/a/bblogs.htm
Business Blogs: a corporate tool for communicating with customers or employees to share knowledge and expertise.
Business blogs are sweeping the business community. Blogs are an excellent method to share a company's expertise, build additional web traffic, and connect with potential customers..
What does Blogging Provide to Small Business?
•Blog software is easy to use. Simply write your thoughts, link to resources, and publish to your blog, all at the push of a few buttons. Blog software companies such as: Movable Type, Blogger.com and Typepad all offer easy blogging tools to get started.
•Blogging is a low-cost alternative to having a web presence. For small business owners without the time to learn web html or the money to hire a designer/developer, blogging offers an inexpensive method to get your company's name out on the Internet.
•Updating the weblog is a much quicker process than contacting a web designer with changes or doing the coding and uploading yourself.
•Business blogs provide your small business with a chance to share your expertise and knowledge with a larger audience. A powerful benefit for consultants and knowledge workers.
Examples of Business Blogs
Gizmodo is a weblog about everything about gadgets and gizmos for those who want to remain on the cutting edge of consumer electronics. As a web magazine, Gizmodo is quickly building a specialized audience in consumer electronics with an advertising business model.
Research Buzz is an excellent resource tool for Internet research. An information provider, Research Buzz provides advertising and a special paid edition of their newsletter.
Joel on Software is a blog that displays Joel Spolsky's knowledge and views on software development. The blog acts as a method for Joel to highlight his expertise and promote his small business, Fog Creek Software.
Jupiter Research, a top business market research company has a blog for each company analyst. The weblog provides analysts with the means to connect with their audience on a regular basis.
MacroMedia the software company provides a customer service blog for users and staff to share solutions in an organized fashion.
Blogs do have a downside. Blogging does not provide the functionality of web pages, has limits for e-commerce solutions and can be time-consuming with regular posts. But with minimal costs, it maybe advantageous to start blogging. Is your small business blog ready?
Business Blogs
•Anatomy of a Blog
•A Blog Can Help Your Business
•Business Blog Resources
Elsewhere on the Web
•Typepad
•Movable Type
•Blogger
More Small Business Blog Resources
•How to Use a Blog to Boost Business
•Is Blogging a Passing Fad?
•Top 12 Business Blogging Tips
Related Articles
•Why Blogging Matters to Business
•Creating Blogs - Business Blogs FAQ
•Why A Business Blog? - Business Blogs FAQ
•Blogging for Money - 7 Blogging for Money Ideas
•Business Blog - The Value of Starting a Business Blog
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