Blog-Implementation

Blogger.com- Implementation
SUMMARY:

Mission: Live Life Aloha Blog will feature Obesity Prevention in the context of Hawaii to add current content to our website and our social media channels.

Goals:

• 1. Blogger.com used to connect persons.
• 2. Builds Community
• 3. Lists content about Hawaiian sports and fitness events.
• 4. Features Hawaiian healthy lifestyles.
• 5. Promotes uniqueness of the islands.

Methodology:

• 1. Use connect and “like” buttons to email, twitter, facebook, like and save.
• 2. Use comment dialog and CTA (calls to action) as well as polls and surveys to engage community and connect on a personal level.
• 3. Educational content as well as event calendars
• 4. Google streaming health news
• 5. Video bars on relevant Hawaiian topics and exercise.
• 6. Informational links, exercise classes and videos.
• 7. Use Podcasts, audio and music, visual photo slideshows to enhance and sell Hawaii emotion and experience.

Placement:
Our blog will be geographically placed to appeal to persons with love of Hawaii.

Monetize company:

• 1. Amazon.com product selection
• 2. Adsense advertising bars
• 3. Sell and promote logo gear through vista print and café press.
• 4. Sell Hawaiian Music and or Hawaiian health/spa/eco tours? 

Point in Time:
1. HST Daylight hours-one staff member to monitor comments and communicating with customers.
2. HST 10:00 pm once daily blog entry by rotating authors. All seven team members will participate, each with one blog per week.
3. All staff members have ability to post and change blog design, add widgets and flash on a whim and with regular occurrence. Flexibility in posts and design will enhance our more static website which will have less flexibility and more complicated html code.
4. Add as many followers as possible and follow all relevant influential persons and companies in the health business of the state of Hawaii.

DETAILS of the above Plan-

Mission Statement: 
Featuring Obesity Prevention in Hawaii, the Live Life Aloha Blog will provide relevant and current content for the Live Life Aloha website. The blog will promote our Live Life Aloha brand about the Hawaiian Healthy Lifestyle including sense of place, Hawaiian culture, Hawaiian sports, the weather and opportunity of uniqueness of the islands.

Goals:

Blogger.com will be used as the place where diverse groups of people will come together to find out and read content created or shared by our company and website. We will also add calls to action (CTA) at the end of each Blog and use of surveys and polls to ask our supporters and readers to engage in conversations with our community and to get personal with our consumers. Not only will our Blog create support but it will add educational input and desired content whereby persons from diverse channels will meet to find out more about the prevention of Obesity and add input to our discussion. By streaming Google news about the prevention of Obesity, Hawaii Fitness and/or Nutritional foods and providing videos of on-going Hawaii sports and fitness events or exercise, we can provide residents and persons around the world with information about the latest news regarding the prevention of Obesity in the context of Hawaii. By adding informational links to events and fitness classes in Hawaii, we can link healthy habits to our state values and our cultural and local needs and give our content emotional appeal. We hope to attract a diverse group of visitors in our local geography, but will most likely attract voyeurs of the Hawaiian lifestyle who are intrigued by the allure of the islands.

Monitize:

Our blog will be able to sustain our non-profit goals and earn income when we monetize our group with links to our personalized branded products available on Café Press and Vista Print as well as products we search for and suggest on Amazon.com. We will also use Ad Sense to allow advertisements to be seen on our Blog. We will self select products and types of advertisements seen on our blog which has subject applicability. We can also add video links and small ads for local companies who wish to advertise their fitness opportunity. There is a possibility that we could eventually sell The ability to earn money will help to promote our educational goals and help to link us to other groups with similar goals.

Driving Business to our blog and website:

When gathering information in the local market about losing weight and maintaining a healthy lifestyle, our Blog will add information on a daily basis to ideas, opinions and great web links for more information found locally and globally. We can drive business to our Blog and to our website through our main social media channels of facebook, Linkedin and twitter. The Live Life Aloha Blog will be a place where e-books, power point presentations and pod casts, videos and photos will have a permanent researchable, ever-changing and current page. The Blog will be easier for our non-profit small staff to manage as opposed to managing website html code. A blog can be changed daily just enough to keep it interesting. In other words, a Blog can be a permanent part of our webpage which is easily managed and also where content is easily added with manageable software. Also our entire staff, not just highly trained IT staff can easily update and add input with little or no training. The Blog Administrator will delegate jobs for the staff and will ask for input to create and change the design and ask team members to add various gadgets which will keep the content new and relevant to all sorts of users.

Point of  Time:

The blog will include one post once a day with a new Blog and comment on any additional user comments at least once in a 24-hour cycle. Because HST time lags behind the rest of the world, we may want to post our daily Blog late in the evening about 10:00 pm. and have our comment posts monitored in the daylight hours between 8 am and 6 pm. The blog administrators can track increased traffic and the effectiveness of the information that is being posted. We will also monitor ad payments and ADsense analytics to see how much revenue is generated by the website on a daily basis. The Face book and twitter connect and “like” key will be incorporated into our page. This will drive more traffic to our Blog content page.

Sustainability in the Long Run:

The Live Life Aloha Blog will begin by adding and following The UH Maui College Wellness Center, YMCA, and other local health and fitness affiliates into our twitter feed which can be shown on the Blog homepage. Our other social media channels and email can be added to each Blog and to each comment so that our Blog can be forwarded to new persons by our users. By following other groups with similar interest on our Blog, and through connected social media channels, we can drive diverse groups to our Blog page to see what we are all about. It may bring in new leads that our other social media has not yet been able to target.  The goal is to become influential in the Hawaii health market and branch out eventually to the National USA Health Market due to our unique pacific and global attentive markets.