Branding and Market Segment Live Life Aloha-Team PHBM

BRANDING Logo and Name: Live Life Aloha and Logo has been established (see logo concept agreed upon on March 19, 2011). All channels are called the same or linked by livelifealoha. Our email is livelifealoha@gmail.com . Our blog account is url: www.livelifealoha.blogspot.com. Mission: To prevent Obesity in Hawaii by appealing to the people in Hawaii with their own culture, music, lifestyle and sense of place. Using the Hawaiian values to guide us, we will have the emotional and significant gain on the geographical market and we will appeal to outside interest groups because our approach will be to gain community from the esoteric love and pride of culture. We will gain worldwide notice because of our unique and desired lifestyle which is enviable and wished for by a huge worldwide market. Goals: By using links to the UH Maui Wellness Center we hope to expand our followers and links by using the biggest user, word of mouth group, college students. Their ability to spread the news about our company using social media, community groups and user feedback will assist in getting our company off the ground as a startup in June of 2011. Our startup company will be a non-profit site run by volunteers on opening day. By August and September of 2011, we hope to have collected enough money on our website and blog to be able to maintain the site on a regular basis by paying staff for blogs and contributions by the word or subject line. As our social channels and content moves into a premier spot in the wellness community of Hawaii, we hope to have many links to interesting and exciting products and wellness offers for the Christmas season. The opportunities to earn salaries should increase by this time so that a blog and website manager can be paid full or part time. By June of 2012, our goal is to have contact with all of the major influential health leaders of Hawaii and also in the U.S. It is hoped that this will garner us opportunities to sell our articles on the web, market our articles in print and also have top Google search power in the world of health optimization. This should translate into a staff of at least 6 person’s full time and a permanent office with office equipment. Consistency: On-line and Offline: We will be a pure-play on-line only presence for the first year, hoping to gain offices and salaries by the end of that first year with a real address. Environmental: By selecting the Hawaiian geographical locale and market segment we are hoping to appeal to the wellness community at large who is drawn to Hawaii in ever increasing numbers by eco-tourism and health. The year-long good weather and well know events such as the Honolulu Marathon, the Kona Triathlon, the Kauai Marathon , Pro-Bowl, Hawaii Rainbow Volleyball and Football teams, and spa tours, we can stream live events and keep the world knowledgeable about the Hawaiian lifestyle of health and wellness. Situational: There is an ever-increasing awareness of growing Obesity and health problems created by Obesity in the United States and other countries. More products and searches on Google are about weight loss in one day than most products receive in one month. 28% of Hawaii’s children are considered Obese and 17% of the total population considered Obese, including the native population which has an Obesity rate of 37%. These numbers are increasing by over 3% each year. 4.9% of all expenditures in health are Obesity related. Private business and government currently have vested interests in preventing Obesity. However, the stigma of this disease is an obstacle which must be overcome with positive images and context which our website can provide. Market Segmentation: We will start with the largest known user segment, the college student and work our way through the influential health and wellness community of Hawaii. Next we will target the Asian, Japanese and Chinese American which has a 59% internet user identification to position our brand well in Hawaii. We hope through our Psychographic segments, that our Goals will eventually work to influence the Caucasian, Filipino, Pacific Islanders, and Hawaiian market by getting to the youth first and targeting persons under 65. Our values will lead our decision making and appeal to our community and keep them loyal and emotionally attached to the brand. Brand Position:- After intense research, we have not found a Health related Hawaii based company which provides non-profit user educational information using Hawaiian values and context. Our Brand is currently secure and unique.