My new Live Life Aloha Tees just arrived. The quality of the shirts is great and the fit seems to be perfect. I love them!
Friday, April 22, 2011
Get your Doggie T's and Water bottles now-cafe press information
Just wanted to remind everyone that our store may or may not be open after this course is finished at Cafe Press so now is the time to order your souvenir products for our team. As a reminder, once you select-click on a product you then get an option of several colors for your T-shirt or other item.
Since there is a Company commission on your purchase, I will return the commission to you by mail - so the actual purchase price will be less than what is listed for our team.
Live Life Aloha!
Since there is a Company commission on your purchase, I will return the commission to you by mail - so the actual purchase price will be less than what is listed for our team.
Live Life Aloha!
Wednesday, April 20, 2011
Monday, April 11, 2011
Danielle's BLOG Post is great!
Check it out at http://www.livelifealoha.blogspot.com/
Danielle ....your post is awesome! Photo really enhances the BLOG! I think you have thrown down the gaunlet to the rest of us!!
Danielle ....your post is awesome! Photo really enhances the BLOG! I think you have thrown down the gaunlet to the rest of us!!
Sunday, April 10, 2011
Back on-line and google analytics
http://www.youtube.com/watch?v=9yKjrdcC8wA
Check out this great webinar on google analytics. We will need this later for how we will measure our usage. It's a great video and I really learned a lot.
My computer crisis: I am temporarily borrowing a computer and finally back on-line this evening. I have ordered a new computer which will arrive next week, so cross fingers this borrowed tool allows me to continue my work.
I will catch up on emails and blogs to see what is going on. I'm going to try to add a few tweets this evening. We have 94 followers so far...please get 6 of your friends to follow our tweets to get our followers up over 100. Go to twitter@livelifealoha and tweet something about our local wellness lifestyle at least once every other day.
Check out this great webinar on google analytics. We will need this later for how we will measure our usage. It's a great video and I really learned a lot.
My computer crisis: I am temporarily borrowing a computer and finally back on-line this evening. I have ordered a new computer which will arrive next week, so cross fingers this borrowed tool allows me to continue my work.
I will catch up on emails and blogs to see what is going on. I'm going to try to add a few tweets this evening. We have 94 followers so far...please get 6 of your friends to follow our tweets to get our followers up over 100. Go to twitter@livelifealoha and tweet something about our local wellness lifestyle at least once every other day.
Thursday, April 7, 2011
Website is growing and GLOWING!-Kudos Bob
OMG! The website looks great. If you guys haven't seen it today, you really need to have a look. Bob has taken it to a whole new level! Great work Bob!
This is a huge huge add on today (body pages). I can't even imagine how long it took you to do this. Of course I love the Hawaiian value page also!! The website looks great!
Now I know where to go and what type of content you are lacking. Thanks for leaving the fill in the blanks spaces for us to work with. Everyone get on board and start filling in those exercise descriptions, activity descriptions and sending in food recipes or links.
Also, FYI, I raided my friends facebook pages for some more activity pics from Kauai. I'll send those along. Don't worry, I asked my friends for permission to use. Not sure how we protect our photos, but that is another subject we can discuss on Friday. Bob, you are so owning this website. It is awesome!
This is a huge huge add on today (body pages). I can't even imagine how long it took you to do this. Of course I love the Hawaiian value page also!! The website looks great!
Now I know where to go and what type of content you are lacking. Thanks for leaving the fill in the blanks spaces for us to work with. Everyone get on board and start filling in those exercise descriptions, activity descriptions and sending in food recipes or links.
Also, FYI, I raided my friends facebook pages for some more activity pics from Kauai. I'll send those along. Don't worry, I asked my friends for permission to use. Not sure how we protect our photos, but that is another subject we can discuss on Friday. Bob, you are so owning this website. It is awesome!
Alana's post
Alana-I moved your livelifealoha BLOG post to my Blog wakeupandsmellthecoffee because we are trying to keep the livelifealoha BLOG site clean and clear and starting to post real business posts here only. Sorry you missed the meeting. We missed you!
FROM ALANA:
Aloha Team, I just wanted to update all of you that I am going to be working on step one in the situation analysis for the power point and I have been brainstorming ideas for of next group meeting. I also apologize for not being at the last meeting but I just started my second job and had to work all day. I will be prepared for our next meeting with my laptop and if I can help any one with anything please let me know. Thank you and I will see you all next Sunday. Alana :)
FROM ALANA:
Aloha Team, I just wanted to update all of you that I am going to be working on step one in the situation analysis for the power point and I have been brainstorming ideas for of next group meeting. I also apologize for not being at the last meeting but I just started my second job and had to work all day. I will be prepared for our next meeting with my laptop and if I can help any one with anything please let me know. Thank you and I will see you all next Sunday. Alana :)
Sunday, April 3, 2011
What does one click do for you?
Oh my gosh, Someone must have clicked on an ad from Live Life Aloha because we earned one penny! I'm sure it wasn't me and I think you guys wouldn't click, so it must be from one of our twitter followers.
The following chart is our very first CPM results and shows what one click will pay us from Adsense. We don't get a check until we earn $100.00 so lets hope more of our twitter followers will click on our ads! Our goal should be to buy everyone a t-shirt or product of their choice at the end of the class! Think we can do it? see my new survey poll?
The following chart is our very first CPM results and shows what one click will pay us from Adsense. We don't get a check until we earn $100.00 so lets hope more of our twitter followers will click on our ads! Our goal should be to buy everyone a t-shirt or product of their choice at the end of the class! Think we can do it? see my new survey poll?
Today's Earnings: 0.00
View payment history
| Page impressions | Clicks | Page CTR | Page eCPM  | Earnings | |
|---|---|---|---|---|---|
| AdSense for Content | 93 | 0 | 0.00% | 0.12 | 0.01 |
AdSense Reports | Switch AdSense Account | Customize/Add Ads |
| HelpBlog Posts are due! See calendar listing below.
Recapping the blog post due dates as assigned by Danielle Last week.
Date of Posting:
April 6 ~ Bob
April 9 ~ Bevin
April 13 ~ Daniela
April 16 ~ Shawna
April 20 ~ Jared
April 23 ~ Alana
April 27~ Brandy
BTW, I think all of the reading and writing about weight loss is working. I've lost 3 pounds and following Alana's lead by taking a new class in Zumba!!
My husband says he is surprized I haven't gained 10 lbs. due to the time sitting at the computer.
Date of Posting:
April 6 ~ Bob
April 9 ~ Bevin
April 13 ~ Daniela
April 16 ~ Shawna
April 20 ~ Jared
April 23 ~ Alana
April 27~ Brandy
BTW, I think all of the reading and writing about weight loss is working. I've lost 3 pounds and following Alana's lead by taking a new class in Zumba!!
My husband says he is surprized I haven't gained 10 lbs. due to the time sitting at the computer.
The Cost of In-bound Marketing
http://www.inboundsales.net/blog/bid/21462/How-Much-Does-it-Cost-to-Do-Inbound-Marketing
Bottom Line:
Routine Inbound Marketing: $9,450 per month
Special Projects: $2,000 - $10,000 per month
Budget Range: $115,400 - $200,000 per year
You could also work with an inbound marketing agency to package these services and be close to the $100,000+ range for a complete package.
There is also the option of trying to develop your own inbound marketing team. Three things to consider include:
- Planning and Strategy - Do you have the expertise to do this, or do you need to hire a consultant? Do you have a social media policy in place? When do you plan to start? If you're already active in inbound marketing, where do you go from here?
- Hiring - Who's going to manage the operation? Do you have one or more experienced bloggers? Can they blog several times a week with an eye/aim towards improving SEO results? What about social networking? Do you have a team ready to engage, promote and monitor social media every day? What about putting together Facebook and Twitter campaigns? What about creating graphics and video for your inbound marketing blogs and campaigns? Somebody needs to analyze the results and make recommendations for new content and new strategies. People with these skill sets can be expensive.
- Fixed costs - Do you have an inbound-marketing-ready website, complete with blog, calls-to-action, landing pages, seo tools, analytics and reporting? You can do these things piecemeal, but what's the labour cost of compiling and analyzing results from diverse sources? If you purchase an integrated solution, like HubSpot, there's a monthly cost associated with the license. If you use other for-fee resources for webinar, video hosting, video production, or podcasting, you must figure those into your budget as well.
Alternative Solutions:
You may find that it's less expensive to at least start with an inbound marketing agency, build up your current team's experience with time, and avoid new hires.
You could consider a scaled-back program, start with blogging and gradually build from there as budget allows.
Cost Savings Life Life Aloha-Budget Draft
While a recent HubSpot survey, the company who literally wrote the book on inbound marketing, revealed that inbound marketing cost per lead is 60% lower than traditional outbound marketing.
While the fixed costs of inbound marketing may be lower than traditional advertising and marketing, the labour cost are higher. The interesting part about inbound marketing is that money alone will not dictate who is successful. Whereas in traditional marketing channels, "he who spends the most, gets the most",with inbound marketing, there really is a greater value placed on developing relevant content and being genuine. This has allowed many smaller organizations to compete with their much larger counterparts. http://www.inboundsales.net/blog/bid/21462/How-Much-Does-it-Cost-to-Do-Inbound-Marketing
See items in RED for cost savings of Live Life Aloha. All other costs are fixed and are listed in black print. Costs are based on worst case scenario.
While the fixed costs of inbound marketing may be lower than traditional advertising and marketing, the labour cost are higher. The interesting part about inbound marketing is that money alone will not dictate who is successful. Whereas in traditional marketing channels, "he who spends the most, gets the most",with inbound marketing, there really is a greater value placed on developing relevant content and being genuine. This has allowed many smaller organizations to compete with their much larger counterparts. http://www.inboundsales.net/blog/bid/21462/How-Much-Does-it-Cost-to-Do-Inbound-Marketing
See items in RED for cost savings of Live Life Aloha. All other costs are fixed and are listed in black print. Costs are based on worst case scenario.
PROJECTED COSTS: START UP E-MARKETING BUSINESS
1. Average Rent @ $27.00 per square foot X 1000 ft. = 2700.00 per month or $336.00 per employee plus $500.00 initial fees for outer islands.
$2700.00 per mo. HNL
$1509.00 per mo.Outer isles.
2. Property Building
$ 1125.00 annually fire&loss
$ ________ wkman’s comp
$ 500.00 liability
3. Office Design- window coverings $ 1600.00 one time cost
Paint $ 350.00 materials- 5 yrs.
Paint $ 3000.00 labor-5 yrs.
Shelving $ 750.00 fixed improve
Cabinets $ 2500.00 fixed improve
Storage $ 900.00 one time cost
Desk/workstation/computers $ _________per employee
office equiptment $1600.00
4. Office Maintenance and Cleaning
Cleaning services: $ 36,500.00 per annual
Equipment maint. $ 3,000.00 per annual
New software $ ________per annual
Utilities: $ 1,200.00 per month
Mail Center $ 120.00 per month -15
letters per day.
5. Employee Costs:
Recruitment: $ ______per employee X 3 minimum
Medical Costs $ ______per employee X 3 minimum
Accounting $ ______consultant X 1 minimum
Legal fees: $ ______annually X 1 service
Salaries: $_______per after 5 years-formula Double actual cost of salaries and then multiply X 3 minimum
Payroll Taxes $ _______% of total salaries.X 3 min.
Other Perks for employees $ _______annual. per emp.X 3 min.
Customer Service $ 84,000 Free Voice mail and/FAQ and on-line troubleshooting
IT Dept. $ 42,000 per year consulting cost
Distribution: $ 4,600.00=.92 X 5000 customers = Direct mail cost Free Product uses digital delivery of news and
Pricing of Products 1-3% of annual total profit- Competitve gain Free Everyday elasticity
Online reduction of taxes Up to 20% of on-line sales total-Business occurs across state lines-meaning tax collection may not be necessary
6. Advertisement:
Shopping agents $ 13% of total on-line sales -Other websites lead business to your door.
Telephone Costs $ 250.00 per employee
Telephone Book $ 2400.00 -200.00 per month
Search Engine MKT. $ 299.00 annually -Free with webhost
Print Ads $ 10,400 -200 per week X 52
Radio/TV ads $ 20, 800- 400 per wk. X 52
Answering Service Machines $ $20,000 annually-automated system
.
Saturday, April 2, 2011
Making your Blogs work for you.
10 steps to making a great Blog even better:
Ok, this is your Blogging 1-A class in case you are holding back on writing your Blog. I’ve done a lot of research for tips which will help draw readers to your Blog. This advice should get you started.
Once you use these 10 easy tips, your Blog will come alive and come together very easily. Using these tips will get your Blog noticed. Don’t forget after you finish posting your blog, to ask people by twitter to see it. Ask a question at Facebook so that friends will go to the blog link to find out more. I’ve used examples in my test blog for you to read at livelifealoha blog.
1. Make your daily Blog TITLE all about our subject matter-aim for our target market ofHawaii Hawaii
2. Add one photo or video of interest. This was hard for me because I didn’t have a good photo that I owned and my photo is “less than.” I’m going to work on getting a better one for my real post on April 9.
3. In the first paragraph use at least four words or names from the list of the top 10 Google trend words which are being Googled on the day you are posting your Blog. I used the words Dr. Oz, Nate Berkus, Snooki, Red Sox and Phillies. This will increase Google search drive for our Blog and if you use the word Google it will automatically flip you into top Google search returns. For example you can quote a trendy celebrity or link to one of the subject trends if you can tie them to our subject. “How does Lindsey Lohan stay so thin? It isn’t from running to the courthouse every day; she has a professional trainer….see article link etc…
4. Write about one healthy exercise, food/recipe advice fromHawaii Hawaii Hawaii Hawaii Hawaii
5. Keep it to one page-I need extra editing time and I know I need to work on this feature prior to my April 9th post.
6. Keep it positive, fun and light.
7. Supply at least two links to websites which will give reader extra tips to their weight loss efficiency and supply added information as needed. Give reader an extra I blogged about Spark Teens and Hawaii Healthy eating out.
8. End with a call to action (CTA ). I promised to publish other people’s great ideas about pre-planning their meals and eating out ideas.
9. Try and Monetize your Blog. I added a call to action that asked for people to buy our logo wear. Ad sense automatically pops up at the end of each of our Blogs (you don’t have to do anything to get it to come up).
10. Add a widget to make your Blog post unique from Amazon such as an animation, a calendar, a twitter feed. I added a Google search word RSS newsfeed with the search word Hawaii Fitness and a new video bar at the bottom of the post.
****Special Kudos to Bob for putting our static header on, adding our Beach scene and our new awesome logo. Looks great Bob. Thank you for improving the BLOG site!!
Ok, this is your Blogging 1-A class in case you are holding back on writing your Blog. I’ve done a lot of research for tips which will help draw readers to your Blog. This advice should get you started.
Once you use these 10 easy tips, your Blog will come alive and come together very easily. Using these tips will get your Blog noticed. Don’t forget after you finish posting your blog, to ask people by twitter to see it. Ask a question at Facebook so that friends will go to the blog link to find out more. I’ve used examples in my test blog for you to read at livelifealoha blog.
1. Make your daily Blog TITLE all about our subject matter-aim for our target market of
2. Add one photo or video of interest. This was hard for me because I didn’t have a good photo that I owned and my photo is “less than.” I’m going to work on getting a better one for my real post on April 9.
3. In the first paragraph use at least four words or names from the list of the top 10 Google trend words which are being Googled on the day you are posting your Blog. I used the words Dr. Oz, Nate Berkus, Snooki, Red Sox and Phillies. This will increase Google search drive for our Blog and if you use the word Google it will automatically flip you into top Google search returns. For example you can quote a trendy celebrity or link to one of the subject trends if you can tie them to our subject. “How does Lindsey Lohan stay so thin? It isn’t from running to the courthouse every day; she has a professional trainer….see article link etc…
4. Write about one healthy exercise, food/recipe advice from
5. Keep it to one page-I need extra editing time and I know I need to work on this feature prior to my April 9th post.
6. Keep it positive, fun and light.
7. Supply at least two links to websites which will give reader extra tips to their weight loss efficiency and supply added information as needed. Give reader an extra I blogged about Spark Teens and Hawaii Healthy eating out.
8. End with a call to action (
9. Try and Monetize your Blog. I added a call to action that asked for people to buy our logo wear. Ad sense automatically pops up at the end of each of our Blogs (you don’t have to do anything to get it to come up).
10. Add a widget to make your Blog post unique from Amazon such as an animation, a calendar, a twitter feed. I added a Google search word RSS newsfeed with the search word Hawaii Fitness and a new video bar at the bottom of the post.
****Special Kudos to Bob for putting our static header on, adding our Beach scene and our new awesome logo. Looks great Bob. Thank you for improving the BLOG site!!
Sunday, March 20, 2011
Blog-Implementation
Blogger.com- Implementation
SUMMARY:
Mission: Live Life Aloha Blog will feature Obesity Prevention in the context of Hawaii to add current content to our website and our social media channels.
Goals:
Placement:
Our blog will be geographically placed to appeal to persons with love of Hawaii.
Monetize company:
Point in Time:
1. HST Daylight hours-one staff member to monitor comments and communicating with customers.
2. HST 10:00 pm once daily blog entry by rotating authors. All seven team members will participate, each with one blog per week.
3. All staff members have ability to post and change blog design, add widgets and flash on a whim and with regular occurrence. Flexibility in posts and design will enhance our more static website which will have less flexibility and more complicated html code.
4. Add as many followers as possible and follow all relevant influential persons and companies in the health business of the state of Hawaii.
DETAILS of the above Plan-
Mission Statement:
Featuring Obesity Prevention in Hawaii, the Live Life Aloha Blog will provide relevant and current content for the Live Life Aloha website. The blog will promote our Live Life Aloha brand about the Hawaiian Healthy Lifestyle including sense of place, Hawaiian culture, Hawaiian sports, the weather and opportunity of uniqueness of the islands.
Goals:
SUMMARY:
Mission: Live Life Aloha Blog will feature Obesity Prevention in the context of Hawaii to add current content to our website and our social media channels.
Goals:
- 1. Blogger.com used to connect persons.
- 2. Builds Community
- 3. Lists content about Hawaiian sports and fitness events.
- 4. Features Hawaiian healthy lifestyles.
- 5. Promotes uniqueness of the islands.
- 1. Use connect and “like” buttons to email, twitter, facebook, like and save.
- 2. Use comment dialog and CTA (calls to action) as well as polls and surveys to engage community and connect on a personal level.
- 3. Educational content as well as event calendars
- 4. Google streaming health news
- 5. Video bars on relevant Hawaiian topics and exercise.
- 6. Informational links, exercise classes and videos.
- 7. Use Podcasts, audio and music, visual photo slideshows to enhance and sell Hawaii emotion and experience.
Placement:
Our blog will be geographically placed to appeal to persons with love of Hawaii.
Monetize company:
- 1. Amazon.com product selection
- 2. Adsense advertising bars
- 3. Sell and promote logo gear through vista print and café press.
- 4. Sell Hawaiian Music and or Hawaiian health/spa/eco tours?
Point in Time:
1. HST Daylight hours-one staff member to monitor comments and communicating with customers.
2. HST 10:00 pm once daily blog entry by rotating authors. All seven team members will participate, each with one blog per week.
3. All staff members have ability to post and change blog design, add widgets and flash on a whim and with regular occurrence. Flexibility in posts and design will enhance our more static website which will have less flexibility and more complicated html code.
4. Add as many followers as possible and follow all relevant influential persons and companies in the health business of the state of Hawaii.
DETAILS of the above Plan-
Mission Statement:
Featuring Obesity Prevention in Hawaii, the Live Life Aloha Blog will provide relevant and current content for the Live Life Aloha website. The blog will promote our Live Life Aloha brand about the Hawaiian Healthy Lifestyle including sense of place, Hawaiian culture, Hawaiian sports, the weather and opportunity of uniqueness of the islands.
Goals:
Blogger.com will be used as the place where diverse groups of people will come together to find out and read content created or shared by our company and website. We will also add calls to action (CTA) at the end of each Blog and use of surveys and polls to ask our supporters and readers to engage in conversations with our community and to get personal with our consumers. Not only will our Blog create support but it will add educational input and desired content whereby persons from diverse channels will meet to find out more about the prevention of Obesity and add input to our discussion. By streaming Google news about the prevention of Obesity, Hawaii Fitness and/or Nutritional foods and providing videos of on-going Hawaii sports and fitness events or exercise, we can provide residents and persons around the world with information about the latest news regarding the prevention of Obesity in the context of Hawaii. By adding informational links to events and fitness classes in Hawaii, we can link healthy habits to our state values and our cultural and local needs and give our content emotional appeal. We hope to attract a diverse group of visitors in our local geography, but will most likely attract voyeurs of the Hawaiian lifestyle who are intrigued by the allure of the islands.
Monitize:
Our blog will be able to sustain our non-profit goals and earn income when we monetize our group with links to our personalized branded products available on Café Press and Vista Print as well as products we search for and suggest on Amazon.com. We will also use Ad Sense to allow advertisements to be seen on our Blog. We will self select products and types of advertisements seen on our blog which has subject applicability. We can also add video links and small ads for local companies who wish to advertise their fitness opportunity. There is a possibility that we could eventually sell The ability to earn money will help to promote our educational goals and help to link us to other groups with similar goals.
Driving Business to our blog and website:
When gathering information in the local market about losing weight and maintaining a healthy lifestyle, our Blog will add information on a daily basis to ideas, opinions and great web links for more information found locally and globally. We can drive business to our Blog and to our website through our main social media channels of facebook, Linkedin and twitter. The Live Life Aloha Blog will be a place where e-books, power point presentations and pod casts, videos and photos will have a permanent researchable, ever-changing and current page. The Blog will be easier for our non-profit small staff to manage as opposed to managing website html code. A blog can be changed daily just enough to keep it interesting. In other words, a Blog can be a permanent part of our webpage which is easily managed and also where content is easily added with manageable software. Also our entire staff, not just highly trained IT staff can easily update and add input with little or no training. The Blog Administrator will delegate jobs for the staff and will ask for input to create and change the design and ask team members to add various gadgets which will keep the content new and relevant to all sorts of users.
Point of Time:
The blog will include one post once a day with a new Blog and comment on any additional user comments at least once in a 24-hour cycle. Because HST time lags behind the rest of the world, we may want to post our daily Blog late in the evening about 10:00 pm. and have our comment posts monitored in the daylight hours between 8 am and 6 pm. The blog administrators can track increased traffic and the effectiveness of the information that is being posted. We will also monitor ad payments and ADsense analytics to see how much revenue is generated by the website on a daily basis. The Face book and twitter connect and “like” key will be incorporated into our page. This will drive more traffic to our Blog content page.
Sustainability in the Long Run:
The Live Life Aloha Blog will begin by adding and following The UH Maui College Wellness Center, YMCA, and other local health and fitness affiliates into our twitter feed which can be shown on the Blog homepage. Our other social media channels and email can be added to each Blog and to each comment so that our Blog can be forwarded to new persons by our users. By following other groups with similar interest on our Blog, and through connected social media channels, we can drive diverse groups to our Blog page to see what we are all about. It may bring in new leads that our other social media has not yet been able to target. The goal is to become influential in the Hawaii health market and branch out eventually to the National USA Health Market due to our unique pacific and global attentive markets.
Branding and Market Segment Live Life Aloha-Team PHBM
BRANDING
Logo and Name:
Live Life Aloha and Logo has been established (see logo concept agreed upon on March 19, 2011). All channels are called the same or linked by livelifealoha. Our email is livelifealoha@gmail.com . Our blog account is url: www.livelifealoha.blogspot.com.
Mission: To prevent Obesity in Hawaii by appealing to the people in Hawaii with their own culture, music, lifestyle and sense of place. Using the Hawaiian values to guide us, we will have the emotional and significant gain on the geographical market and we will appeal to outside interest groups because our approach will be to gain community from the esoteric love and pride of culture. We will gain worldwide notice because of our unique and desired lifestyle which is enviable and wished for by a huge worldwide market.
Goals: By using links to the UH Maui Wellness Center we hope to expand our followers and links by using the biggest user, word of mouth group, college students. Their ability to spread the news about our company using social media, community groups and user feedback will assist in getting our company off the ground as a startup in June of 2011. Our startup company will be a non-profit site run by volunteers on opening day. By August and September of 2011, we hope to have collected enough money on our website and blog to be able to maintain the site on a regular basis by paying staff for blogs and contributions by the word or subject line. As our social channels and content moves into a premier spot in the wellness community of Hawaii, we hope to have many links to interesting and exciting products and wellness offers for the Christmas season. The opportunities to earn salaries should increase by this time so that a blog and website manager can be paid full or part time. By June of 2012, our goal is to have contact with all of the major influential health leaders of Hawaii and also in the U.S. It is hoped that this will garner us opportunities to sell our articles on the web, market our articles in print and also have top Google search power in the world of health optimization. This should translate into a staff of at least 6 person’s full time and a permanent office with office equipment.
Consistency: On-line and Offline: We will be a pure-play on-line only presence for the first year, hoping to gain offices and salaries by the end of that first year with a real address.
Environmental: By selecting the Hawaiian geographical locale and market segment we are hoping to appeal to the wellness community at large who is drawn to Hawaii in ever increasing numbers by eco-tourism and health. The year-long good weather and well know events such as the Honolulu Marathon, the Kona Triathlon, the Kauai Marathon , Pro-Bowl, Hawaii Rainbow Volleyball and Football teams, and spa tours, we can stream live events and keep the world knowledgeable about the Hawaiian lifestyle of health and wellness.
Situational: There is an ever-increasing awareness of growing Obesity and health problems created by Obesity in the United States and other countries. More products and searches on Google are about weight loss in one day than most products receive in one month. 28% of Hawaii’s children are considered Obese and 17% of the total population considered Obese, including the native population which has an Obesity rate of 37%. These numbers are increasing by over 3% each year. 4.9% of all expenditures in health are Obesity related. Private business and government currently have vested interests in preventing Obesity. However, the stigma of this disease is an obstacle which must be overcome with positive images and context which our website can provide.
Market Segmentation:
We will start with the largest known user segment, the college student and work our way through the influential health and wellness community of Hawaii. Next we will target the Asian, Japanese and Chinese American which has a 59% internet user identification to position our brand well in Hawaii. We hope through our Psychographic segments, that our Goals will eventually work to influence the Caucasian, Filipino, Pacific Islanders, and Hawaiian market by getting to the youth first and targeting persons under 65. Our values will lead our decision making and appeal to our community and keep them loyal and emotionally attached to the brand.
Brand Position:- After intense research, we have not found a Health related Hawaii based company which provides non-profit user educational information using Hawaiian values and context. Our Brand is currently secure and unique.
Saturday, March 19, 2011
How we earn money on a blog
As part of my assignment this week, I studied the different ways to advertise on Blogger to earn money. I found out quite alot about how the income is accumulated and how you would pay taxes on your ad income etc... I also fooled around with the Amazon widgets to discover you can make very custom displays of your products such as fancy bookcases with books for sale inside. I also discovered the product slideshow and I am posting that here with this article. Hope you enjoy.
What is AdSense?
AdSense enables you to earn money by placing targeted text and image ads on your blog. Google automatically chooses which ads to show based on your blog's content, and you earn money when visitors view or click on these ads.
How do I earn money with AdSense?
The main way of earning revenue with AdSense is by displaying Google ads on your site. With AdSense for content, these ads you display on your site can be either cost-per-click (CPC) or cost-per-thousand-impression (CPM) ads. For CPC ads, you'll generate earnings when your users click on the ads. For CPM ads, you'll generate earnings every time the ad appears to a user viewing your site. You can also generate earnings while enabling your users to search your site and the web.
Your earnings will depend on a number of factors.
• The type of ads appearing on your pages: By displaying ads with AdSense for content, you can display ads that are paid when users click them or when users view them. All ads compete in an ad auction, and our system automatically selects those which will generate the most revenue for you while ensuring a good user experience.
• The pricing of ads appearing on your pages: Not all ads are priced the same, so factors such as changing advertiser budgets, your specific content, and the ads your users choose to click will cause your earnings to vary even from day to day.
• How many AdSense products you use: You can earn from AdSense in many different ways -- by displaying ads on your webpages, by providing search to your users, by displaying ads in feeds, and more. Using more AdSense products will increase your potential earnings.
The best way to find out how much you'll earn is to sign up and start showing ads on your webpages. There's no cost, no obligation, and getting started is quick and easy. Once you're a part of Google AdSense, you can see your earnings at any time by signing in and viewing your reports. You'll be able to see the total number of ad clicks, impressions, clickthrough rate, and your total earnings. This information will give you an idea of how well the program is performing for you and how much you can expect to earn over time in the program. AdSense for feeds places relevant ads into your feed's items. Google automatically chooses which ads to show based on your blog's content, and you earn money when visitors view or click on these ads.
Advertising with Amazon Associates:
Link to a specific product on Amazon and show some information about that product. The Product Links tool lets you build customized Text Links, Text and Image links, and Image only links to Amazon products.
• Your links will include your Associate tag and you will be paid for qualifying revenues coming through this link.
• Use Product Previews to enhance your Product Links.
Banners
Link to Amazon product categories and promotions using our stylish graphical banners.
• Many standard banner sizes and shapes available.
• Show special graphics for special Amazon promotions such as Back to School or Mothers Day.
• Easy to add.
• Earn referrals of up to 15% of sales.
Site Stripe
Site Stripe lets you build your Associates links right from any Amazon.com page.
• Quick and easy link building while browsing Amazon.
• Short-cuts to Associates news and reports.
• Easy to configure.
• Completely compatible with Product Links.
Sunday, March 13, 2011
New Products available now at Cafe Press
Check out our new products at Cafe Press. I'll send an email with log-in instructions so you can create new products for our business Live Life Aloha.
http://www.cafepress.com/LiveLifeAloha
Why should we use a blog to boost our e-marketing plan?
Simple Goals for our Blog-hoping to post more elaborate goals later.
A smaller version of a website-easy to update and doesn't require complicated code.
1. Make it's brand same as website or facebook.
2. Make colors same and presentation the same
3. Post content here as it is easier and faster to create than a website and everyone can add relevant posts.
4. Use video bars to accent our exercise goals
5. Use polls to keep people engaged.
6. Upload photos easily
7. Multiple users can amend with no IT skills.
8. Add twitter, linkedin and facebook links and other social marketing links easily.
9. Upload other Obesity links -see my emarketing daily posts.
10. Send all traffic here when new posts are added.
(see other reasons below)
Drive Market to our business: Thinking about how to use the blog and how we would use this in our e-marketing plan. I have started reading all of the links in the article below and trying to understand how to use the blog to increase potential and market share. I have created the link to the original article because I have yet to figure out how you actually imbed link code to the blogs? Bob, Jared? Can you help me?
See the following link for credit for the materials pasted here.
http://sbinformation.about.com/cs/ecommerce/a/bblogs.htm
Business Blogs: a corporate tool for communicating with customers or employees to share knowledge and expertise.
Business blogs are sweeping the business community. Blogs are an excellent method to share a company's expertise, build additional web traffic, and connect with potential customers..
What does Blogging Provide to Small Business?
•Blog software is easy to use. Simply write your thoughts, link to resources, and publish to your blog, all at the push of a few buttons. Blog software companies such as: Movable Type, Blogger.com and Typepad all offer easy blogging tools to get started.
•Blogging is a low-cost alternative to having a web presence. For small business owners without the time to learn web html or the money to hire a designer/developer, blogging offers an inexpensive method to get your company's name out on the Internet.
•Updating the weblog is a much quicker process than contacting a web designer with changes or doing the coding and uploading yourself.
•Business blogs provide your small business with a chance to share your expertise and knowledge with a larger audience. A powerful benefit for consultants and knowledge workers.
Examples of Business Blogs
Gizmodo is a weblog about everything about gadgets and gizmos for those who want to remain on the cutting edge of consumer electronics. As a web magazine, Gizmodo is quickly building a specialized audience in consumer electronics with an advertising business model.
Research Buzz is an excellent resource tool for Internet research. An information provider, Research Buzz provides advertising and a special paid edition of their newsletter.
Joel on Software is a blog that displays Joel Spolsky's knowledge and views on software development. The blog acts as a method for Joel to highlight his expertise and promote his small business, Fog Creek Software.
Jupiter Research, a top business market research company has a blog for each company analyst. The weblog provides analysts with the means to connect with their audience on a regular basis.
MacroMedia the software company provides a customer service blog for users and staff to share solutions in an organized fashion.
Blogs do have a downside. Blogging does not provide the functionality of web pages, has limits for e-commerce solutions and can be time-consuming with regular posts. But with minimal costs, it maybe advantageous to start blogging. Is your small business blog ready?
Business Blogs
•Anatomy of a Blog
•A Blog Can Help Your Business
•Business Blog Resources
Elsewhere on the Web
•Typepad
•Movable Type
•Blogger
More Small Business Blog Resources
•How to Use a Blog to Boost Business
•Is Blogging a Passing Fad?
•Top 12 Business Blogging Tips
Related Articles
•Why Blogging Matters to Business
•Creating Blogs - Business Blogs FAQ
•Why A Business Blog? - Business Blogs FAQ
•Blogging for Money - 7 Blogging for Money Ideas
•Business Blog - The Value of Starting a Business Blog
.
A smaller version of a website-easy to update and doesn't require complicated code.
1. Make it's brand same as website or facebook.
2. Make colors same and presentation the same
3. Post content here as it is easier and faster to create than a website and everyone can add relevant posts.
4. Use video bars to accent our exercise goals
5. Use polls to keep people engaged.
6. Upload photos easily
7. Multiple users can amend with no IT skills.
8. Add twitter, linkedin and facebook links and other social marketing links easily.
9. Upload other Obesity links -see my emarketing daily posts.
10. Send all traffic here when new posts are added.
(see other reasons below)
Drive Market to our business: Thinking about how to use the blog and how we would use this in our e-marketing plan. I have started reading all of the links in the article below and trying to understand how to use the blog to increase potential and market share. I have created the link to the original article because I have yet to figure out how you actually imbed link code to the blogs? Bob, Jared? Can you help me?
See the following link for credit for the materials pasted here.
http://sbinformation.about.com/cs/ecommerce/a/bblogs.htm
Business Blogs: a corporate tool for communicating with customers or employees to share knowledge and expertise.
Business blogs are sweeping the business community. Blogs are an excellent method to share a company's expertise, build additional web traffic, and connect with potential customers..
What does Blogging Provide to Small Business?
•Blog software is easy to use. Simply write your thoughts, link to resources, and publish to your blog, all at the push of a few buttons. Blog software companies such as: Movable Type, Blogger.com and Typepad all offer easy blogging tools to get started.
•Blogging is a low-cost alternative to having a web presence. For small business owners without the time to learn web html or the money to hire a designer/developer, blogging offers an inexpensive method to get your company's name out on the Internet.
•Updating the weblog is a much quicker process than contacting a web designer with changes or doing the coding and uploading yourself.
•Business blogs provide your small business with a chance to share your expertise and knowledge with a larger audience. A powerful benefit for consultants and knowledge workers.
Examples of Business Blogs
Gizmodo is a weblog about everything about gadgets and gizmos for those who want to remain on the cutting edge of consumer electronics. As a web magazine, Gizmodo is quickly building a specialized audience in consumer electronics with an advertising business model.
Research Buzz is an excellent resource tool for Internet research. An information provider, Research Buzz provides advertising and a special paid edition of their newsletter.
Joel on Software is a blog that displays Joel Spolsky's knowledge and views on software development. The blog acts as a method for Joel to highlight his expertise and promote his small business, Fog Creek Software.
Jupiter Research, a top business market research company has a blog for each company analyst. The weblog provides analysts with the means to connect with their audience on a regular basis.
MacroMedia the software company provides a customer service blog for users and staff to share solutions in an organized fashion.
Blogs do have a downside. Blogging does not provide the functionality of web pages, has limits for e-commerce solutions and can be time-consuming with regular posts. But with minimal costs, it maybe advantageous to start blogging. Is your small business blog ready?
Business Blogs
•Anatomy of a Blog
•A Blog Can Help Your Business
•Business Blog Resources
Elsewhere on the Web
•Typepad
•Movable Type
•Blogger
More Small Business Blog Resources
•How to Use a Blog to Boost Business
•Is Blogging a Passing Fad?
•Top 12 Business Blogging Tips
Related Articles
•Why Blogging Matters to Business
•Creating Blogs - Business Blogs FAQ
•Why A Business Blog? - Business Blogs FAQ
•Blogging for Money - 7 Blogging for Money Ideas
•Business Blog - The Value of Starting a Business Blog
.
Template for digital plan
From Dave Chaffey:
Smartinsights.com
The Digital Marketing Planning Template
Digital marketing planning is no different to any other marketing plan, in fact it’s increasingly strange to have separate plans for ‘digital’ and ‘offline’ since that’s not how your customers perceive your business. However, we’re often required to separate plans for “digital” only based on the way teams and reports are structured and to help the transition to digital - before it becomes “business as usual”. A common format helps align your plan to other marketing plans!
Some general advice to keep in mind when planning
★ Focus on building a plan around the customer - not your products and tactics
★ Situations and plans change, especially online, so ensure plans are usable by having a clear vision for the year and keeping real detail to a shorter term 90-Day focus
★ Make plans fact-based and state assumptions, so they’re easy for others to buy into
★ Jargon light is best, again it helps others buy into what you’re saying
★ Keep plans up to date - monthly is more than enough
★ There isn not a perfect plan, what’s needed changes according to each business!
Creating the general structure
Knowing where to start is often the hardest thing when writing a digital marketing plan. So once you have a structure / framework to follow in a table of contents it's then almost a matter of filling in the gaps...
At Smart Insights we recommend the SOSTAC™ structure developed by PR Smith, Dave Chaffey’s co-author of Emarketing Excellence. This is a great framework for business, marketing or digital marketing plans since it's simple and logical, so it's easy to remember and to explain to colleagues or agencies.
Each of the six areas help in separating out the key strategies, for example customer acquisition, conversion and retention.
That’s the intro, you’ll want to delete this bit! In the other sections we have provided headings to help structure your strategy, with prompts to help your thinking in italics which you’ll also want to delete.
About this document
We’ve created this since we’ve been asked so many times for it when giving training courses and consulting.
It’s created by Dave Chaffey and Dan Bosomworth of Smart Insights. If you want to check back for updates, you can find this document on our site at:
http://www.smartinsights.com/blog/digital-marketing-strategy/digital-marketing-planning-template.
This is an early draft and we would like to keep improving it, so please feedback with your thoughts and suggestions for improvement: info@smartinsights.com.
Where do I find more information on digital marketing concepts
If you’re not familiar with some of the concepts we introduce in this template, naturally, there’s more info online.
In particular, you may find this digital marketing benchmarking spreadsheet useful for benchmarking your current capabilities. The spreadsheet supports Dave Chaffey’s report on Managing Digital Channels for Econsultancy which goes into more detail on different areas of strategy development and channel governance.
You may also find Dave Chaffey’s book Internet Marketing: Strategy, Implementation and Practice useful since it goes into much more depth in all these areas.
Digital Marketing Strategy Plan - table of contents
1. Situation analysis. Where are we now? 5
Understanding your online marketplace 5
The immediate, or micro-environment 5
A. Our customers 5
B. Our market 5
C. Our competitors 5
D. Intermediaries and potential customers 5
Wider macro environment 5
These are the big picture strategic influences, 5
2. Goal-setting. Where do we want to be? 7
Setting useful, actionable objectives 7
3. Strategy. How are you going to achieve the goals? 8
Setting a meaningful strategy 8
A. Targeting 8
B. Positioning 8
C. Proposition and the marketing mix 8
D. Brand strategy 9
E. Online representation or presence. 9
F. Content and engagement strategy. 9
G. Acquisition communications strategy 9
H. Conversion strategy 10
I. Retention communications strategy 10
J. Data strategy 10
Multichannel integration strategy 10
4. Tactics, action and control 11
Tactics 11
Control 11
Create measurable KPI’s to align against objectives and stay on track 11
Governance 11
5. Executive summary 12
1. Situation analysis. Where are we now?
Understanding your online marketplace
The immediate, or micro-environment
A. Our customers
Always start with the customer, their characteristics, behaviours, needs and wants. You should consider:
• Ideal customers - characteristics summarised in named personas are useful to get started, think about demographics, searching and product selection behaviours and unmet needs - detail here is very useful to talk about “What would John do.. or think about...”. Also consider what your data tells you in regard to your most profitable, and potentially profitable customers
B. Our market
• Market description - Focus on actionable needs and trends - are you meeting them, what are they - this insight us useful for other teams and you should find out what other teams know, what exactly is growing in the market, is there evidence you can draw from
C. Our competitors
• Benchmark against competitors for your customer personas and scenarios against the criteria given in the strategy section, in particular their marketing mix.
D. Intermediaries and potential customers
• Review customer use of different types of sites which may influence their decision for example, search engines, specialist news sites, aggregators and bloggers
E. Wider macro environment
These are the big picture strategic influences,
• Social - how have consumer attitudes changed?
• Legal - checking your online marketing activities comply with privacy and online trading laws before problems arise
• Environment - is your approach ethical and sustainable
• Political - can you take advantage of government funding schemes
• Technology - review of the latest technology
F. Our own capabilities
Once you have looked outwards (often missed), only then should you turn inwards and look at your own capabilities.
In particular, you may find this digital marketing benchmarking spreadsheet useful for benchmarking your current capabilities. The spreadsheet supports Dave Chaffey’s report on Managing Digital Channels for Econsultancy which goes into more detail on different areas of strategy development and channel governance.
G. Internet-specific SWOT summary
Include a digital channel SWOT which summarises your online marketplace analysis findings AND links to strategy. In a large organisation, or for a more complete summary complete a SWOT for:
• Customer acquisition and conversion and customer development
• Different brands
• Different markets
• Different competitors
2. Goal-setting. Where do we want to be?
Setting useful, actionable objectives
You should be as specific as possible in your goals. We recommend these should be:
• SMART - see the definition at foot of http://www.smartinsights.com/about/
• Define what the R is in ROI for you - it will likely be monetary but don’t forget digital marketing can be more than that
• Divided into key digital strategy areas of customer acquisition, conversion, customer development and growth - this is important to ensure you’re covering all of the areas
• Broken down into short, medium and long-term goals
• Align goals to the business and marketing goals
You may find this whitepaper that Dave Chaffey presented at E-metrics in 2005 useful: http://www.davechaffey.com/Internet-Marketing/C4-Strategy/Identifying-Objectives/
More recent updates are in Dave’s books.
3. Strategy. How are you going to achieve the goals?
Setting a meaningful strategy
The key elements of digital strategy involve revisiting and aligning the main thrust of your marketing strategy in an online context, make sure you draw from other plans, if there isn’t one then use these headers. Don’t get drawn into the details at this stage. That’s the tactics.
But you may want to summarise the essence of some or all of the digital strategies below. - how are you going to leverage the potential of digital marketing to your business, and how does that meet the objectives. This is about your approach only, not the detail.
Consider breaking it down as well, it’s often easier to explain in smaller, bite-size chunks, this also helps when it comes to tactics which should hang from the strategies below:
A. Targeting
• A company’s online customers have different demographic characteristics, needs and behaviours to its offline customers. It follows that different approaches to segmentation may be required and specific segments may need to be selectively targeted though specific content and messaging on your site or elsewhere on the web. This capability for “micro-targeting is one of the biggest benefits of digital marketing.
• Specific targeting approaches to apply online described in the book include: demographic, value-based, lifecycle and behavioural personalisation.
B. Positioning
How do you position your online products and services in the customers mind?
• Reinforcing your core proposition. How do you prove your credibility
• Define your online value proposition. This should flow from your positioning and be what the customer sees immediately when they interact with you online.
• Define these in key messages for different audiences, e.g. prospects against existing customers, segments with different value you target.
C. Proposition and the marketing mix
Think about the digital marketing mix - how can you provide differential value to customers through varying the 4Ps online through Product, Price, Promotion and Place and how can you add value through service. And don't forget what PR Smith calls the Eighth P of "Partnering"
Particularly if you sell online, you will want to explain how you will modify the marketing mix. For example:
Product. Can you offer a different product range online. How can you add value to products through additional content or online services.
Price. Review your pricing and consider differential pricing for online products or services.
Place. Identify your online distribution issues and challenges. Should you create new intermediaries or portals or partner with existing sites?
Promotion.Discuss the problems and opportunities of the online communications mix. These will be detailed in the acquisition and retention communications strategies. Review approaches for online promotions and merchandising to increase sales. You may want to include exclusive promotions to support the growth of different digital channels, i.e. Email, Mobile, Facebook, Twitter.
People. Can use automated tools such as FAQ to deliver “web self-service” or should you provide online contact points through Live Chat or Phone Call-back.
Processes. List the components of process and understand the need to integrate them into a system.
Physical evidence. Identify the digital components that give ‘evidence’ to customers of your credibility such as awards and testimonials
Place. The eighth P. So much of marketing today is based on strategic partnerships partnerships, marketing marriages and alliances that we have added this ‘P’ in as a vital ingredient in today’s marketing mix.
D. Brand strategy
Gaining ‘street cred’ online is now paramount to success, how and where are you going to do that - brand favourability follows credibility and trust - what do you understand will be the reasons to engage with your brand, why would they click through - or not - how will you demonstrate credibility online.
E. Online representation or presence.
This includes your own Web site strategy (one site or four, sub-domains, what are the site goals and how will they be achieved...) and social presence, i.e. timelines for
F. Content and engagement strategy.
Which content will feature to gain initial interest, support the buying process (text and rich media product content and tools) and stickiness and to promote return visits (blogs and community). Remember user-generated content too, such as reviews, ratings and comments. You will have to prioritise content types and ensure you devote sufficient resource to it to create quality content which helps you compete. All effective online companies see themselves as publishers!
G. Acquisition communications strategy
Outline how you will acquire traffic, what’s are the main approaches you will use? Don’t forget to consider how you drive visitors through offline media and integrated campaigns.
Key digital media channels for traffic acquisition would include:
• Search engine marketing (natural and paid)
• Social media marketing and Online PR (think brand strategy)
• Partner and affiliate marketing
• Display advertising
• Email marketing to leads database
H. Conversion strategy
• How does the user experience, which depends on information architecture, page template design, merchandising, messaging and performance help you make it easy for visitors to engage and convert?
I. Retention communications strategy
• Often neglected, what will be the main online and offline tactics to encourage repeat visits and sales. Again integrated campaigns involving offline touchpoints are crucial here.
J. Data strategy
• What are your goals in permission marketing and data capture - what/where/how/when/why, what tools and value adds are you going to use. You might alternatively reference these in the conversion strategy.
K. Multichannel integration strategy
• How you integrate traditional and digital channels should run through every section of your strategy since it’s key to success. One way to structure this is to map customer journeys across channels as channel chains.
4. Tactics, action and control
Tactics
Tactics are where the rubber hits the road, and so define how you will implement your strategy in the real world - when you’ll do it, with what, your goals for each tactic aligned to the main objectives and how that will that be measured.
Each of strategy sections A to J will need implementation details which you can get specialists in your team or agencies to develop. Remember that with digital, “the devil is in the detail”. The best digital strategies can fail if the execution is poor - search, email marketing and creating a persuasive web design are classic examples of this we see daily.
If there’s only you, create a plan and Just Do It! You have the benefit that you can be more nimble, so can test and learn
How are you going to divide the year up - thinking about campaigns versus seasonal or business focusses, this helps to get the plan actionable. Consider quarterly (90 day) blocks to focus on and ensure objectives, strategies and tactics are focussed on that.
Keep this section light and fact based and avoid too much description repeated in the strategy section. Hang your tactics under the strategic hangers, for example traffic acquisition, so that it’s easy for others follow.
Control
Create measurable KPI’s to align against objectives and stay on track
Organize your measuring in dashboards so that it’s easy to summarise and keep up to date against the plan.
Consider KPI’s (key performance indicators) that relate to tactics, strategies and so objectives, sometimes a KPI is an objective, for example a KPI could be weekly total natural search traffic, home page bounce or email open rate. These can be good early warnings to objectives like ‘online sales revenue’ or ‘new leads’ not being met. Plain old Excel will suffice and will allow you to keep the latest results to hand.
The key is that (assuming your objectives were clear, detailed and relevant) you have the headers to site your KPI’s and measure against.
• Consider how you will measure and report using web analytics
• Are there other measurement tools and resources needed
• What is the process to measure and report, for example looking at keyword level traffic daily is not actionable, but home page bounce can be if site changes are made
• Think about creating a KPI summary dashboard
Governance
In larger organisations, you have to think about resourcing, i.e.
• Skills - internal and agency requirements to deliver on your plan
• Structure - do you have a separate digital team or can you integrate
• Systems - the processes to make things work and keep you agile
5. Executive summary
No, you’re still not quite finished! After your plan is created, go back to the beginning and create a 1 page summary that a busy, senior executive can understand and believe in!
The same exec summary is useful for PowerPoint presentations should you need to present the bones of your plan, and the ROI. An important part of your role is helping others understand what digital marketing is, and the immense value that it can add to the business.
Smartinsights.com
The Digital Marketing Planning Template
Digital marketing planning is no different to any other marketing plan, in fact it’s increasingly strange to have separate plans for ‘digital’ and ‘offline’ since that’s not how your customers perceive your business. However, we’re often required to separate plans for “digital” only based on the way teams and reports are structured and to help the transition to digital - before it becomes “business as usual”. A common format helps align your plan to other marketing plans!
Some general advice to keep in mind when planning
★ Focus on building a plan around the customer - not your products and tactics
★ Situations and plans change, especially online, so ensure plans are usable by having a clear vision for the year and keeping real detail to a shorter term 90-Day focus
★ Make plans fact-based and state assumptions, so they’re easy for others to buy into
★ Jargon light is best, again it helps others buy into what you’re saying
★ Keep plans up to date - monthly is more than enough
★ There isn not a perfect plan, what’s needed changes according to each business!
Creating the general structure
Knowing where to start is often the hardest thing when writing a digital marketing plan. So once you have a structure / framework to follow in a table of contents it's then almost a matter of filling in the gaps...
At Smart Insights we recommend the SOSTAC™ structure developed by PR Smith, Dave Chaffey’s co-author of Emarketing Excellence. This is a great framework for business, marketing or digital marketing plans since it's simple and logical, so it's easy to remember and to explain to colleagues or agencies.
Each of the six areas help in separating out the key strategies, for example customer acquisition, conversion and retention.
That’s the intro, you’ll want to delete this bit! In the other sections we have provided headings to help structure your strategy, with prompts to help your thinking in italics which you’ll also want to delete.
About this document
We’ve created this since we’ve been asked so many times for it when giving training courses and consulting.
It’s created by Dave Chaffey and Dan Bosomworth of Smart Insights. If you want to check back for updates, you can find this document on our site at:
http://www.smartinsights.com/blog/digital-marketing-strategy/digital-marketing-planning-template.
This is an early draft and we would like to keep improving it, so please feedback with your thoughts and suggestions for improvement: info@smartinsights.com.
Where do I find more information on digital marketing concepts
If you’re not familiar with some of the concepts we introduce in this template, naturally, there’s more info online.
In particular, you may find this digital marketing benchmarking spreadsheet useful for benchmarking your current capabilities. The spreadsheet supports Dave Chaffey’s report on Managing Digital Channels for Econsultancy which goes into more detail on different areas of strategy development and channel governance.
You may also find Dave Chaffey’s book Internet Marketing: Strategy, Implementation and Practice useful since it goes into much more depth in all these areas.
Digital Marketing Strategy Plan - table of contents
1. Situation analysis. Where are we now? 5
Understanding your online marketplace 5
The immediate, or micro-environment 5
A. Our customers 5
B. Our market 5
C. Our competitors 5
D. Intermediaries and potential customers 5
Wider macro environment 5
These are the big picture strategic influences, 5
2. Goal-setting. Where do we want to be? 7
Setting useful, actionable objectives 7
3. Strategy. How are you going to achieve the goals? 8
Setting a meaningful strategy 8
A. Targeting 8
B. Positioning 8
C. Proposition and the marketing mix 8
D. Brand strategy 9
E. Online representation or presence. 9
F. Content and engagement strategy. 9
G. Acquisition communications strategy 9
H. Conversion strategy 10
I. Retention communications strategy 10
J. Data strategy 10
Multichannel integration strategy 10
4. Tactics, action and control 11
Tactics 11
Control 11
Create measurable KPI’s to align against objectives and stay on track 11
Governance 11
5. Executive summary 12
1. Situation analysis. Where are we now?
Understanding your online marketplace
The immediate, or micro-environment
A. Our customers
Always start with the customer, their characteristics, behaviours, needs and wants. You should consider:
• Ideal customers - characteristics summarised in named personas are useful to get started, think about demographics, searching and product selection behaviours and unmet needs - detail here is very useful to talk about “What would John do.. or think about...”. Also consider what your data tells you in regard to your most profitable, and potentially profitable customers
B. Our market
• Market description - Focus on actionable needs and trends - are you meeting them, what are they - this insight us useful for other teams and you should find out what other teams know, what exactly is growing in the market, is there evidence you can draw from
C. Our competitors
• Benchmark against competitors for your customer personas and scenarios against the criteria given in the strategy section, in particular their marketing mix.
D. Intermediaries and potential customers
• Review customer use of different types of sites which may influence their decision for example, search engines, specialist news sites, aggregators and bloggers
E. Wider macro environment
These are the big picture strategic influences,
• Social - how have consumer attitudes changed?
• Legal - checking your online marketing activities comply with privacy and online trading laws before problems arise
• Environment - is your approach ethical and sustainable
• Political - can you take advantage of government funding schemes
• Technology - review of the latest technology
F. Our own capabilities
Once you have looked outwards (often missed), only then should you turn inwards and look at your own capabilities.
In particular, you may find this digital marketing benchmarking spreadsheet useful for benchmarking your current capabilities. The spreadsheet supports Dave Chaffey’s report on Managing Digital Channels for Econsultancy which goes into more detail on different areas of strategy development and channel governance.
G. Internet-specific SWOT summary
Include a digital channel SWOT which summarises your online marketplace analysis findings AND links to strategy. In a large organisation, or for a more complete summary complete a SWOT for:
• Customer acquisition and conversion and customer development
• Different brands
• Different markets
• Different competitors
2. Goal-setting. Where do we want to be?
Setting useful, actionable objectives
You should be as specific as possible in your goals. We recommend these should be:
• SMART - see the definition at foot of http://www.smartinsights.com/about/
• Define what the R is in ROI for you - it will likely be monetary but don’t forget digital marketing can be more than that
• Divided into key digital strategy areas of customer acquisition, conversion, customer development and growth - this is important to ensure you’re covering all of the areas
• Broken down into short, medium and long-term goals
• Align goals to the business and marketing goals
You may find this whitepaper that Dave Chaffey presented at E-metrics in 2005 useful: http://www.davechaffey.com/Internet-Marketing/C4-Strategy/Identifying-Objectives/
More recent updates are in Dave’s books.
3. Strategy. How are you going to achieve the goals?
Setting a meaningful strategy
The key elements of digital strategy involve revisiting and aligning the main thrust of your marketing strategy in an online context, make sure you draw from other plans, if there isn’t one then use these headers. Don’t get drawn into the details at this stage. That’s the tactics.
But you may want to summarise the essence of some or all of the digital strategies below. - how are you going to leverage the potential of digital marketing to your business, and how does that meet the objectives. This is about your approach only, not the detail.
Consider breaking it down as well, it’s often easier to explain in smaller, bite-size chunks, this also helps when it comes to tactics which should hang from the strategies below:
A. Targeting
• A company’s online customers have different demographic characteristics, needs and behaviours to its offline customers. It follows that different approaches to segmentation may be required and specific segments may need to be selectively targeted though specific content and messaging on your site or elsewhere on the web. This capability for “micro-targeting is one of the biggest benefits of digital marketing.
• Specific targeting approaches to apply online described in the book include: demographic, value-based, lifecycle and behavioural personalisation.
B. Positioning
How do you position your online products and services in the customers mind?
• Reinforcing your core proposition. How do you prove your credibility
• Define your online value proposition. This should flow from your positioning and be what the customer sees immediately when they interact with you online.
• Define these in key messages for different audiences, e.g. prospects against existing customers, segments with different value you target.
C. Proposition and the marketing mix
Think about the digital marketing mix - how can you provide differential value to customers through varying the 4Ps online through Product, Price, Promotion and Place and how can you add value through service. And don't forget what PR Smith calls the Eighth P of "Partnering"
Particularly if you sell online, you will want to explain how you will modify the marketing mix. For example:
Product. Can you offer a different product range online. How can you add value to products through additional content or online services.
Price. Review your pricing and consider differential pricing for online products or services.
Place. Identify your online distribution issues and challenges. Should you create new intermediaries or portals or partner with existing sites?
Promotion.Discuss the problems and opportunities of the online communications mix. These will be detailed in the acquisition and retention communications strategies. Review approaches for online promotions and merchandising to increase sales. You may want to include exclusive promotions to support the growth of different digital channels, i.e. Email, Mobile, Facebook, Twitter.
People. Can use automated tools such as FAQ to deliver “web self-service” or should you provide online contact points through Live Chat or Phone Call-back.
Processes. List the components of process and understand the need to integrate them into a system.
Physical evidence. Identify the digital components that give ‘evidence’ to customers of your credibility such as awards and testimonials
Place. The eighth P. So much of marketing today is based on strategic partnerships partnerships, marketing marriages and alliances that we have added this ‘P’ in as a vital ingredient in today’s marketing mix.
D. Brand strategy
Gaining ‘street cred’ online is now paramount to success, how and where are you going to do that - brand favourability follows credibility and trust - what do you understand will be the reasons to engage with your brand, why would they click through - or not - how will you demonstrate credibility online.
E. Online representation or presence.
This includes your own Web site strategy (one site or four, sub-domains, what are the site goals and how will they be achieved...) and social presence, i.e. timelines for
F. Content and engagement strategy.
Which content will feature to gain initial interest, support the buying process (text and rich media product content and tools) and stickiness and to promote return visits (blogs and community). Remember user-generated content too, such as reviews, ratings and comments. You will have to prioritise content types and ensure you devote sufficient resource to it to create quality content which helps you compete. All effective online companies see themselves as publishers!
G. Acquisition communications strategy
Outline how you will acquire traffic, what’s are the main approaches you will use? Don’t forget to consider how you drive visitors through offline media and integrated campaigns.
Key digital media channels for traffic acquisition would include:
• Search engine marketing (natural and paid)
• Social media marketing and Online PR (think brand strategy)
• Partner and affiliate marketing
• Display advertising
• Email marketing to leads database
H. Conversion strategy
• How does the user experience, which depends on information architecture, page template design, merchandising, messaging and performance help you make it easy for visitors to engage and convert?
I. Retention communications strategy
• Often neglected, what will be the main online and offline tactics to encourage repeat visits and sales. Again integrated campaigns involving offline touchpoints are crucial here.
J. Data strategy
• What are your goals in permission marketing and data capture - what/where/how/when/why, what tools and value adds are you going to use. You might alternatively reference these in the conversion strategy.
K. Multichannel integration strategy
• How you integrate traditional and digital channels should run through every section of your strategy since it’s key to success. One way to structure this is to map customer journeys across channels as channel chains.
4. Tactics, action and control
Tactics
Tactics are where the rubber hits the road, and so define how you will implement your strategy in the real world - when you’ll do it, with what, your goals for each tactic aligned to the main objectives and how that will that be measured.
Each of strategy sections A to J will need implementation details which you can get specialists in your team or agencies to develop. Remember that with digital, “the devil is in the detail”. The best digital strategies can fail if the execution is poor - search, email marketing and creating a persuasive web design are classic examples of this we see daily.
If there’s only you, create a plan and Just Do It! You have the benefit that you can be more nimble, so can test and learn
How are you going to divide the year up - thinking about campaigns versus seasonal or business focusses, this helps to get the plan actionable. Consider quarterly (90 day) blocks to focus on and ensure objectives, strategies and tactics are focussed on that.
Keep this section light and fact based and avoid too much description repeated in the strategy section. Hang your tactics under the strategic hangers, for example traffic acquisition, so that it’s easy for others follow.
Control
Create measurable KPI’s to align against objectives and stay on track
Organize your measuring in dashboards so that it’s easy to summarise and keep up to date against the plan.
Consider KPI’s (key performance indicators) that relate to tactics, strategies and so objectives, sometimes a KPI is an objective, for example a KPI could be weekly total natural search traffic, home page bounce or email open rate. These can be good early warnings to objectives like ‘online sales revenue’ or ‘new leads’ not being met. Plain old Excel will suffice and will allow you to keep the latest results to hand.
The key is that (assuming your objectives were clear, detailed and relevant) you have the headers to site your KPI’s and measure against.
• Consider how you will measure and report using web analytics
• Are there other measurement tools and resources needed
• What is the process to measure and report, for example looking at keyword level traffic daily is not actionable, but home page bounce can be if site changes are made
• Think about creating a KPI summary dashboard
Governance
In larger organisations, you have to think about resourcing, i.e.
• Skills - internal and agency requirements to deliver on your plan
• Structure - do you have a separate digital team or can you integrate
• Systems - the processes to make things work and keep you agile
5. Executive summary
No, you’re still not quite finished! After your plan is created, go back to the beginning and create a 1 page summary that a busy, senior executive can understand and believe in!
The same exec summary is useful for PowerPoint presentations should you need to present the bones of your plan, and the ROI. An important part of your role is helping others understand what digital marketing is, and the immense value that it can add to the business.
Monday, March 7, 2011
Authoring a group blog
Great meeting yesterday. I am still setting up and finding out about the group blog today. I have one more big midterm that will be finished by tonight, so probably won't get up and running until tomorrow.
Please send me the email address with which your blog accounts are under and I will register you as co-author of the new group account found at url:www.livelifealoha It appears that we can have a group but someone still has to be the administrator, so I guess it will be me.
I have sent each of you a private blog message to reply to and this will give me access to your email addresses or you can include the address in your response. I have included the password to the new blog as well. Please keep this private as you will need it to access this blog.
FYI - I can still "title" our mutual co-authored page Live Life Aloha (notice capital letters and spaces), even though the url address has been registered as livelifealoha. Do you guys have a preference for the title page? Please vote and let me know.
Please send me the email address with which your blog accounts are under and I will register you as co-author of the new group account found at url:www.livelifealoha It appears that we can have a group but someone still has to be the administrator, so I guess it will be me.
I have sent each of you a private blog message to reply to and this will give me access to your email addresses or you can include the address in your response. I have included the password to the new blog as well. Please keep this private as you will need it to access this blog.
FYI - I can still "title" our mutual co-authored page Live Life Aloha (notice capital letters and spaces), even though the url address has been registered as livelifealoha. Do you guys have a preference for the title page? Please vote and let me know.
Saturday, March 5, 2011
Attempts to Goal us down and Objectify us
Thanks Bob for your great comments and ideas and the follow up posts by Danielle and Brandy. I thought I would say how relieved I am that everyone is re-thinking our project and which direction we are heading. I have been so confused jumping from business plan to marketing plan to On-line launch plan and back again to our reading notes. I decided for tomorrow’s discussion to list below some generic goals anyway. I think that taking this from class notes, it may help us to pare down. They are non-specific to any program we might choose.
Vote of confidence: Wordpress? Not sure, but happy to go with a smaller more realistic goal. I love the idea that our presentation might actually be a doable project. Check out how I've monitized my blog...I'm sure you've noticed and I've added a survey poll today and our Hot hula video as well as a video bar from Youtube which has a variety of exercise videos. I'm voting that we make our presentation via blogger since we can have most of our ideas illuminated by this platform. But, vote on my survey to add your opinion!
Doubling down on Brandy’s concept that time is slipping away and it’s time to start making slides and getting our presentation together. I think we need to come away this weekend with a clear idea of what our presentation looks like. On that note I will start putting together my ideas for the "LOOK" and feel of our project so far. Hope my goals below might launch more conversation tomorrow. Hoping to calm my frustration that I'm not farther along with this project yet.
Goals and Objectives:
1.Improve quality of current online services-distinctive design; keep it simple, access not abundance, legibility, coherence, promise of more to come.
2. Provide quality online tech help-at minimum a contact address and phone number/email.
3. Branding-Name and a LOGO with High product quality-faster to load, good content and most expedient way to deliver the message (information links?).
4. Web server size adequate and available 24/7-use of Blogger is free or we could look into a Word press, Web quest or Elluminate platform.
5. Customer service provided 24/7-email links?
6. Superior website content provided-Providing links to the best of the best in Hawaii?
7. Value for the partners (us)-How does it serve us? Will we be proud to stand behind the plan?
8. Online innovation-Something not currently available in Hawaii?
9. Improvement on CRM?
10. Successful penetration to new markets-if this type of information gathering hasn’t been done before at the local level it could be innovative?
11. Surveys/newsletters/email use permissions-at minimum list of customers and purchase behavior and contact information.
12. Customer interaction -comments, customer service, postings, profile, pictures.
13. Software downloads
14. Metrics to tell how long customer was on-line, which pages wer used, frequency-cookies
15. Sweepstakes or coupon offers? Get our delivery links to cooperate with offers?
16. Building community-connectivity to larger networks gives us credibility?
17. Pod casting-downloading our in-house information? We offer to videotape classes into short 1.5 minute live streaming events.
18. Video training for use of our links?
19. How to monetize- Advertising sales and/or Amazon Google ads? Online virtual store? Video links?
20. Connectivity to social media using all relevant modes.
**Based on Bob’s idea I found a sample informational page, which has nothing to do with our topic, but is put out by the county of Kauai. It is nothing more than a list of html links to great places and things to do on Kauai-with very little content which actually changes. Only the links change? Meant for the first time Google hit, they have a nice logo and a cover paragraph, a few words about the island, but basically they sell advertising and provide links to content on other pages made by other people. Is this what we might be aiming for with just a little more pizzazz and perhaps a bit more content? Just wondering if this is the doable goal Bob is looking for? http://www.kauaigov.org/
Tuesday, March 1, 2011
New Linked Group following
Hi...finally found a Linkedin group to follow. Thought I would let you guys know so that you can follow a different one and we can keep each other posted if there is anything juicy we can use later for content or other.
My new LINKEDIN group is Nutrition and Metabolism Society-| 272 members
The Nutrition & Metabolism Society is dedicated to addressing the problems of obesity, diabetes & cardiovascular disease through public awareness and education.
I checked out Danielle's new linkedin suggestion and joined the PHBM group.
My new LINKEDIN group is Nutrition and Metabolism Society-| 272 members
The Nutrition & Metabolism Society is dedicated to addressing the problems of obesity, diabetes & cardiovascular disease through public awareness and education.
I checked out Danielle's new linkedin suggestion and joined the PHBM group.
Sunday, February 27, 2011
Friday, February 25, 2011
Internet User stats from Hawaii
Per Internet world stats, on Nov. 17 2010
http://www.internetworldstats.com/america.htm
1. Hawaii had an estimated population of 1,308,789 persons which is .4% of U.S. market in comparison to California which is 12% of the total country population or Alaska which has only .2% of the population.
2. In Hawaii there are 1,081,506 persons who use the internet either at work or at home or 82.6% penetration compared to 53.5% in Mississippi and 90.1 in New Hampshire. Good thing we aren’t trying to get Mississippi with their 40% Obesity rate into our program!
3. 597,100 persons in Hawaii use Facebook as of this date or 45.6% penetration. This compares to District of Columbia with 260.1% and 24.2% in Delaware. Good thing we’re not marketing a Facebook product in Delaware?
http://www.internetworldstats.com/america.htm
1. Hawaii had an estimated population of 1,308,789 persons which is .4% of U.S. market in comparison to California which is 12% of the total country population or Alaska which has only .2% of the population.
2. In Hawaii there are 1,081,506 persons who use the internet either at work or at home or 82.6% penetration compared to 53.5% in Mississippi and 90.1 in New Hampshire. Good thing we aren’t trying to get Mississippi with their 40% Obesity rate into our program!
3. 597,100 persons in Hawaii use Facebook as of this date or 45.6% penetration. This compares to District of Columbia with 260.1% and 24.2% in Delaware. Good thing we’re not marketing a Facebook product in Delaware?
Content comments to Bob and others-emarketer articles
Hi Team and especially Bob. Thanks Bob for posting these very insightful articles on content. I finally took the time to read them carefully. I’ve taken out the jewels which resonate with me and posted them here.
Why Content is Key to Marketing Strategy
By Kathy Sacks on February 16, 2011-Adapted by Bevin to fit our product.
I took advantage of a direct example on home decorating content and changed the subject to Health and Obesity below.
‘Say you develop and sell information used by persons you want to lead a healthier life, want to lose weight. You feature a downloadable report on your website that visitors opt-in for called Top Ten Exercises for Reducing Stomach Fat. When someone downloads the report, your marketing automation system sends a sequence of emails that speaks to benefits that persons with Obesity needs seek out when looking for alternative lifestyles, which drives them to a live product demo (Hot Hula) on the website. On the other hand, you have another report, or perhaps a blog post titled, “2011 Forecast for your Hawaiian Live, Life, Aloha”. This content is more brand awareness and thought leadership-oriented since the actual website can’t help people lose weight unless they are attracted to the content and actually change their lifestyle in a meaningful way. You’ll see traffic increase as it potentially attracts people to your sales funnel, and more importantly the quality of your leads improve because those who are educating themselves and consuming your content are more interested than the casual tire kickers.’
Dramatic Difference in Approach to Social Media Metrics:
Feb. 8, 2011
“Asked about social media activities with the highest ROI based on older metrics with less of a focus on the bottom line. CMO’s were most likely to say they did not know the return from any channel other than their company’s online community. Even (most popular) Facebook and ratings and reviews, the two top venues with significant ROI failed to win over more than about 15% of respondents. It remains to be seen whether CMO’s evolving focus will lead to a shift in which venues are perceived to be the most valuable, or what other changes might be in store in the social media marketing landscape.
Big Opportunities Behind Online Health Research
FEBRUARY 8, 2011
80% of online Americans are health info seekers
When the Pew Internet & American Life Project surveys US internet users about the most common online activities, the usual suspects come out on top: Using email and search engines are the most common things people do online. But No. 3 may be more of a surprise—looking for information about health.
That pattern held across every age group. Overall, four in five internet users have researched health info on the web, or 59% of all US adults.
Most online health info seekers were looking to learn about specific health-related topics. About two-thirds searched for info about particular diseases or medical problems, and more than half researched specific treatments or procedures.
What Makes Facebook Fan Pages Successful? January 28, 2011.
About using Facebook as a marketing tool: “It’s about making sure that we do our job every day to give those fans some sort of meaningful value.” Starbucks CEO says “Having 10 million people on a Facebook who like us would be useless if we did nothing with it.”
Why Content is Key to Marketing Strategy
By Kathy Sacks on February 16, 2011-Adapted by Bevin to fit our product.
I took advantage of a direct example on home decorating content and changed the subject to Health and Obesity below.
‘Say you develop and sell information used by persons you want to lead a healthier life, want to lose weight. You feature a downloadable report on your website that visitors opt-in for called Top Ten Exercises for Reducing Stomach Fat. When someone downloads the report, your marketing automation system sends a sequence of emails that speaks to benefits that persons with Obesity needs seek out when looking for alternative lifestyles, which drives them to a live product demo (Hot Hula) on the website. On the other hand, you have another report, or perhaps a blog post titled, “2011 Forecast for your Hawaiian Live, Life, Aloha”. This content is more brand awareness and thought leadership-oriented since the actual website can’t help people lose weight unless they are attracted to the content and actually change their lifestyle in a meaningful way. You’ll see traffic increase as it potentially attracts people to your sales funnel, and more importantly the quality of your leads improve because those who are educating themselves and consuming your content are more interested than the casual tire kickers.’
Dramatic Difference in Approach to Social Media Metrics:
Feb. 8, 2011
“Asked about social media activities with the highest ROI based on older metrics with less of a focus on the bottom line. CMO’s were most likely to say they did not know the return from any channel other than their company’s online community. Even (most popular) Facebook and ratings and reviews, the two top venues with significant ROI failed to win over more than about 15% of respondents. It remains to be seen whether CMO’s evolving focus will lead to a shift in which venues are perceived to be the most valuable, or what other changes might be in store in the social media marketing landscape.
Big Opportunities Behind Online Health Research
FEBRUARY 8, 2011
80% of online Americans are health info seekers
When the Pew Internet & American Life Project surveys US internet users about the most common online activities, the usual suspects come out on top: Using email and search engines are the most common things people do online. But No. 3 may be more of a surprise—looking for information about health.
That pattern held across every age group. Overall, four in five internet users have researched health info on the web, or 59% of all US adults.
Most online health info seekers were looking to learn about specific health-related topics. About two-thirds searched for info about particular diseases or medical problems, and more than half researched specific treatments or procedures.
What Makes Facebook Fan Pages Successful? January 28, 2011.
About using Facebook as a marketing tool: “It’s about making sure that we do our job every day to give those fans some sort of meaningful value.” Starbucks CEO says “Having 10 million people on a Facebook who like us would be useless if we did nothing with it.”
Social Media ramping up-Need your help and input please.
In response to Prof. Boritzer's email today, I am sending you all links to my new facebook group "Bevin's MKT 400 Facebook group." This is a private group which is limited to the PHBM team and I am asking each of you to search for the name on facebook and then ask me to be your friend. I don't know how to add or find each of you on facebook and then ask you to be my friend without asking you to join my normal facebook postings-which are littered with family and photos of animals and kids. Trying to keep this separate from my other life.
I think if you request membership in my group then I will just add you there? If anyone can tell me a better way to do this, I would appreciate the help?? Thank you in advance. Not sure how to link you to a private facebook group at all.
My linkedin name is Bevin Parker-Evans. My twitter account is @songaid.
Hope you guys post your information this weekend so I can get on your lists as well. I've already connected all to Prof. Boritzer, now need to add my PHBM team. Trying to do this quickly as this is a weekend assignment! Off to bed. Having a sleepless evening.
I think if you request membership in my group then I will just add you there? If anyone can tell me a better way to do this, I would appreciate the help?? Thank you in advance. Not sure how to link you to a private facebook group at all.
My linkedin name is Bevin Parker-Evans. My twitter account is @songaid.
Hope you guys post your information this weekend so I can get on your lists as well. I've already connected all to Prof. Boritzer, now need to add my PHBM team. Trying to do this quickly as this is a weekend assignment! Off to bed. Having a sleepless evening.
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